If you’re a small business owner, and especially if you’re just starting out, you’ve most likely given some thought to the best ways to advertise and promote your business. There are many ways, however you may have considered some kind of printed product…a brochure or flyer perhaps.
Patrick Hughes from B2BPrint was the guest speaker at the Cork City Soho Solo meeting last Monday. With a background in technical sales and print sales Patrick was well versed on “How To Get The Most From Print Marketing”. Members heard how important it is to firstly decided what you hope to achive from the print and to set goals and objectives with regards to enquires, sales and exposure. Patrick then talked about the target market, budget and what type of printed promotional material is best for your business. With this knowledge, the most clear and effective message can be created and this is a must in achieveing your marketing goals and providing return of investement for your business. Finally a discussion took place on how to best distribute your final product.
Brochures, direct mail and product packaging play a vital role in communicating your brand, products and services to new customers and print marketing is still a critical ingredient in your business marketing strategy.
